Loretta Graziano Breuning is founder of the Inner Mammal Institute, which helps people manage the ups and downs of their mammalian brain chemicals. As a professor and a mom, she was not convinced by prevailing theories of human motivation. She learned that our brain chemicals are inherited from earlier animals, and they evolved to reward survival action, not to make you happy all the time. The world suddenly made sense, and she wanted to help others make peace with their inner mammal. She created a wide range of resources, all available at

Dr. Breuning is Professor Emerita of Management at California State University, East Bay. She spent a year in Africa as a United Nations Volunteer, which lead to a global lecture series on her book “Grease-le$$: How the Thrive without Bribes in Developing Countries.” Now she volunteers at the Oakland Zoo, where she gives tours on mammalian social behavior. And she still marvels each day at the overlap between a wildlife documentary and the lyrics to a country western song.

Here’s some of the stuff James covers in his interview: Happy chemicals = the key to happiness. So I interviewed Dr. Loretta Breuning, author of “Meet Your Happy Chemicals,” “The Science of Positivity,” “I, Mammal,” and “Habits of a Happy Brain.” “Anxiety: What turns it on. What turns it off” by Loretta Breuning

Check out Loretta’s site, Inner Mammal Institute – designed to helps people build their power over their mammalian brain chemistry.