PopSugar https://www.popsugar.com/ The company was founded in 2006 by husband and wife Brian and Lisa Sugar as a pop culture blog. Now it has grown to be one of the biggest… ummm… pop culture sites on the web. PopSugar features lifestyle content targeted towards women 18-34, across topics such as beauty, entertainment, fashion, fitness, food and parenting, on mobile, video, and social media. If you are as uncool as I am and want to level up your cool factor this is where all the cool kids are going. I probably just way over used cool.